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5 minutes with Jellaine from Cherry Blooms
Tuesday 24, 2015

If you ask any girl here at Lulu and Lipstick HQ, having killer eyelashes is a prerequisite for the perfect makeup look. But sometimes the effort involved with applying a set of fake lashes can be too much to bare… enter Cherry Blooms Brush On Fibre Lashes! This Australian made product is the easiest way to achieve luscious, full lashes every day without the need for false lashes.

We recently caught up with the founder of Cherry Blooms, Jellaine Ross to find out more about one of our favourite home-grown beauty products.

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Above: Jellaine Ross (center) with the Cherry Blooms team 

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Q. Where did the inspiration for the Cherry Blooms Brush On Fibre Lashes come from?

I have always been obsessed with having long lashes and have tried everything and experimented with many different mascaras and false lashes. I had been unhappy with the usual salon eyelash extensions and searched the world for a better solution to get long lashes. During my search I came across this brush on fibre lash concept in Asia and I developed it for the western market using all natural ingredients. I launched it at a high tea event, then eventually beauty tradeshows and the international beauty industry took notice and I helped pioneer a new category of eyelash extensions. It’s now stocked in the best beauty stores around the world.

Q. How does it work?

It’s applied in just 60 seconds using two products in three simple steps. No glue, no mess, no fuss and no irritation. A mascara gel is applied to clean dry eyelashes and before it dries the fibres are added to the middle to ends of the lashes. To ensure they fibres are sealed in another generous coat of mascara gel is applied. You can create a more dramatic look by adding more layers.

Q. What sets the Brush On Fibre Lashes apart from other products?

It safely recreates the effect of false eyelashes while leaving behind the costs of harsh glues. Our formula contains all natural non-toxic ingredients making it suitable for those with sensitive eyes and contact lens wearers. It’s water resistant, so it doesn’t smudge or run and is cry proof, laugh proof and sweat proof too. Our natural plant-based fibres don’t fall on your face and can easily be washed off with warm water as the warmth helps to melt and soften the beeswax gel making it easy to wipe away with a cotton ball so there’s no need for oil-based makeup remover.

Q. We’ve heard several of the Cherry Blooms products were included in the Oscar Celebrity Gift VIP bags? Which products were these? 

Our beauty and bag organisers were featured in the Golden Globes gift bags and our Brush On Fibre Lashes were featured in the Oscars gift bags.

cherryblooms_imagetousemelQ. Can you tell us a bit more about the Grande Lash-MD?

GrandeLASH-MD is a safe and proven eyelash and eyebrow growth serum. It helps improve the appearance of eyelashes and eyebrows in length, fullness, thickness and darkness in just 4-8 weeks. The product is safe using peptides, vitamins and botanicals and doesn’t contain any nastys that other serums contain. It prevents breakage of lashes making them stronger over time. Grandelash-MD is the perfect complement to our Cherry Blooms Brush On Fiber Eyelash Extensions so you have the answer to the most amazing, long and natural looking eyelashes

Q. Apart from the amazing Brush On Fibre Lashes and GrandeLASH-MD products, which is your favourite product from Lulu and Lipstick?  I love the Mermaid Hair shampoo and conditioner. I’m a Leo and my hair is my mane so anything that will make it feel and look like mermaid hair sounds like a winner!

Duke and Duchess of Cambridge 1st wedding anniversaryQ. Do you know of any celebrities using the Cherry Blooms Brush On Fibre Lashes or GrandeLASH-MD?

I got to meet Princess Kate when she came to Australia and personally gave her a box! GrandeLASH-MD is huge in the USA with many of the Real Housewives, Dancing with the Stars contestants, news anchors and Miss USA all being advocates for the product!

Thank you for taking us into the world of Cherry Blooms, Jellaine!

Love Lulu xx

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