We recently had the opportunity to sit down with the beautiful Shelley Barrett from ModelCo to have a chat about all things beauty.
1. What are your top 5 favourite ModelCo products at the moment?
I love our natural skincare collection that launched in 2014. The ModelCo Instant Miracle Booster and the Exfoliating Cream Facial Scrub are my winter favourites! I never leave the house without a spritz of ModelCo Tan Airbrush in a Can, a slick of ModelCo Shine Gloss in Marshmallow and a dab of ModelCo Luminosity Shimmer Whip on my cheekbones.
2. Where does your inspiration come from in continuing to evolve the ModelCo Brand and products?
I’m inspired everyday by the women I come into contact with whether it is my team at ModelCo HQ, friends, family and of course our customers. I am constantly thinking about our consumer and trying to understand what she wants and how to make her beauty regime easier. I am also fortunate enough incorporate travel into my work life and draw inspiration from the different cultures and beauty regimes across the world.
3. What has been your biggest career achievement?
My most notable career achievement was when the idea for Tan Airbrush in a Can hit me. I just knew there had to be a smarter and more user friendly way for women to self-tan and had often thought about the idea of marrying self-tan and a spray can. I knew that if I could create way to a product that put an end to stained hands and uneven coverage that it would be a success! When TAN Airbrush in Can – the world’s first aerosol ‘tan in a can’ self-tanning product hit the market it truly changed the way that woman self – tanned, delivering professional results with the convenience of an at-home application. To this date, one unit of Tan in a Can is sold every 36 seconds worldwide.
Another career achievement would have to be signing, hosting and shooting Rosie Huntington–Whiteley for ModelCo in 2013 and then again in 2014. I am a believer in organic partnerships, so it was important and gratifying to know how much Rosie loved and identified with our products.
4. What should we expect to see from ModelCo in the next 12 months?
As well as our usual product innovations across skincare, self-tanning and cosmetics we are expanding the brand into Asia which is very exciting for us!
5. What beauty trends shall we look forward to for Spring/ Summer?
It is definitely all about contouring and how to create that summer glow. ModelCo self-tanning products mixed with our Luminosity Shimmer Whip and Bronze will do the trick!
6. What does your daily beauty routine consist of?
I cleanse my skin using ModelCo Cream Cleanser, then use ModelCo Instant Miracle Booster followed by ModelCo Soothing Day and Night Moisturiser. If my self-tan needs a quick top up I will give myself a spritz of Tan Airbrush in a Can. Makeup wise my basics are always ModelCo FluidSplash Foundation, Blush in Amaretto Sunset, Bronze in Shimmer and LashXtend mascara and lip gloss. If I have an evening function I am a big fan of playing up my eyes with my nude lip so in that case I will use ModelCo Eye Define Liquid Eyeliner and ModelCo Party Proof Lipstick in Nearly Nude.
7. What is your signature scent?
Gucci Flora – Gardenia
8. What is the best piece of beauty advice you can give our Lulu customers?
Try and experiment with different beauty looks – there is so much content on the beauty social media channels to be inspired by. Try a bold lip, a winged eye, a shimmery highlighter, a dark self-tan… there are endless options to have fun with!
9. As a busy business woman, what product can you not live without?
Definitely my iPhone and charger!
10. What product can’t you wait to try from Lulu and Lipstick?
I love the look of the Lulu and Lipstick Brush set
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