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5 Minutes with the founder of Doll Face, Lisa Winarick
Friday 04, 2015



1. What is the inspiration behind the brand and how do you keep the brand evolving?
Taking care of my skin was passed down from my Grandmother and then reinforced by my Mom and Aunts who all have taken amazing care of their skin. I have so many memories of special beauty days spent around the kitchen table with my Mom and Sisters mixing products to create our very own concoctions. My Dad would come in and say, “Wow, look at my beautiful doll faces!”

We travel the world in search of new and interesting ingredients and applications. We are also dialed-in to fashion and trends and we strive to present our cutting edge formulations in a relevant way.

2. Who is your biggest beauty influence?
My Mom, of course! She instilled in me a sense of effortless glamour and elegance.

3. What is your number one beauty tip for Lulu customers?
I’m a big believer in exfoliation…it really is the secret to keeping skin smooth and radiant.

4. Why is it important for people to choose ethical beauty brands like Doll Face?
We believe in a certain responsibility to our Doll Faces and the world in general. Our formulas are “clean”, we use recyclable packaging materials, we try to source ingredients from Fair Trade countries our products are tested on starlets, not animals. It’s a crucial part of our beliefs and the brand’s DNA.

5. The career achievement I am most proud of is……….
Working with my son, Josh. He’s a great sounding board for my
creative “wanderings” and has a keen sense of business and organization. Together we share the Doll Face vision and are the perfect team!

6. What gives Doll Face that special wow factor?
It’s all about the Power of Pretty! Doll Face is a positive, feel-good experience. Skincare should be about beauty and glamour, not medicine and problems. We want women to feel empowered and good about themselves starting from the moment they wash their face in the morning. We’ve taken inspiration from the timeless glamour of Hollywood in the 40’s and reflect that in our pretty pink packaging that everyone seems to love!

7. What does your daily beauty routine consist of?
That’s easy…our Invigorate gel cleanser, Nourish lotion and Soothe under-eye serum. It’s the perfect “little black dress” for my skin. This combo works on all skin types, takes only minutes [to apply] and your skin will look and feel clean and fresh! I alternate our Brilliance face polish with our gel cleanser 2-3 days a week for extra exfoliating power. I also use our Purify mask once a week to make my skin feel super smooth and glowing! It’s yummy to put on.

8. What is the best beauty advice you have ever received?
Never wake up in your make-up! Before going to sleep, take off your makeup and cleanse your face. It’s absolutely the worst thing for your skin.

9. I can’t live without….
My Doll Face Pretty Puff Konjac cleansing sponge! I’m totally addicted to the way it deep cleanses and makes my skin feel so soft and smooth.

10. What are your top 5 Doll Face products at the moment?
Pretty Puff Konjac Sponges, Invigorate Cleansing Gel, Defend Age Defense Cream, Soothe Undereye Serum, Purify Pore Perfecting Mask

You can check out the full range of Doll Face Beauty products here.

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